In a way, marketing today’s more difficult than it’s ever been. The birth of the social network has brought about a fundamental shift in consumer behavior and expectations, making many traditional marketing strategies obsolete. Because of this, we’re seeing a rash of marketing campaigns that are completely misaligned with the audience. It isn’t just […]
It calls itself the front page of the Internet. It’s a massive, constantly-churning information mill; a social news site frequented by millions and millions of users. Although it’s been reviled by many, it nevertheless remains among the most popular communities on the web. I am speaking, of course, about Reddit.